Entries from February 2007

February 27, 2007

Last two days!

If you haven’t seen it yet, here are your last two chances to catch it in the theatres.
Thursday and Friday. 4.30 p.m.
We’re still averaging about 85 per cent in terms of collections in five days though, in spite of having ‘Eklavya’ and ‘Music and Lyrics’ in the same slot as us.
Sathyam Cinemas [...]

February 27, 2007

An insider’s account

My art director Incognito has put up a post on what the film means to her.
Even on days we didn’t have crew availability, we still had Incognito double up as First Assistant Director. I still remember we shot the game show scene with just the actor, the cinematographer, Incognito and her co-art director Preethi at [...]

February 26, 2007

The Monday test!

We passed it!!
95 seats today! YES!!
There were three seats booked until noon. And then 60 were sold till four. Exactly 70 at 4.20 p.m. for the 4.30 show. We finished at 95 seats today, that’s a 65 per cent collection on a weekday.
Even a mainstream film like Eklavya (finally saw it, review coming up soon) [...]

February 26, 2007

TFLW for dummies!

When a filmmaker makes a movie, there are parts he spoonfeeds and underlines, just to make sure the audience gets it.
A movie is a movie at the end of the day, you watch it to entertain you.
And there are parts of the film, a filmmaker makes for himself and for those who love cinema.
Cinema, of [...]

February 25, 2007

Things you didn’t know about That Four Letter Word

1. We finished shooting 90 per cent of the film in one stretch of 12 days. We shot in all for about 18 days (including reshoots and patchwork) and not years as many people think.
2. TFLW was written in 1999 as Made in Madras, as a Tanglish film. But given the scope and the universality [...]

February 23, 2007

100 minutes before the first day first show!

The moment of truth is just a few minutes away.
The ultimate test for a movie.
How will the audience react?
I’m going to be there to see it for myself.
Unlike a huge Sathyam or Devi hall which has about a 1000 seats, Studio 5 has only 148. I should be able to hear the whispers, the snide [...]

February 22, 2007

The "speech" that I couldn’t deliver

I had prepared this speech during that sleepless night before the special screening. But with all those technical glitches, I got really worked up and never got around to say the things I wanted to say.
Thanks to my laptop, I still got that speech-copy!
So here goes:
Well, thank you everybody for making it here so early [...]

February 21, 2007

The team from Sathyam Cinemas

Andy, Valli and Supriya form the team from Sathyam Cinemas that diligently worked on promoting the film. Here they are, with Paloma, Cary and yours truly.

February 21, 2007

Director-Producer-Leads-Star

All Smiles: That’s me, Vikram, Cary Edwards, co-producer Sashi Chimala and Paloma Rao

February 21, 2007

Praveen being interviewed by NDTV

That’s Praveen Bharatwaj who played Prashant in the movie.